UX Design | Leadership
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MY CONCIERGE

 

My Concierge

A Hackathon Competition - Third Place Winner 

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OVERVIEW

In 2013 I wrote a business plan in a Seattle University MBA class. The business is called My Concierge. 

My Concierge connects small business owners in the health and beauty industries with last minute cancellations to busy professionals looking for last minute appointments.

In April 2017 I was able to bring this business plan to life at a two-day hackathon hosted by General Assembly.

My team won 3rd place overall.

My Role
Owned: Business Strategy, Project Management (Agile), Personas, Content Strategy
Collaborated on: UX Design, User Research, Prototyping

Tools
Whiteboard, Sketch, Invision, Slack, Google Drive, MEAN stack (MongoDB, Express, AngularJS, Node.js)

Team & Duration 
3 UX Designers, 2 Developers. Two-day Agile sprint.

Product
A mobile app that connects people looking to fill last minute openings in the health and beauty industries.


CHALLENGE

Last minute cancellations of health and beauty industries have a two-fold effect.

  1. The small business owner loses revenue and wasted time when a client cancels last minute.
     
  2. As well, this prevents another client from booking a newly opened appointment.
     

Our design challenge was to answer this question: How do I quickly recoup lost revenue from last minute cancellations through a mobile app?


SOLUTION

Design a mobile that:

  • Allows Providers to share last minute openings with the My Concierge community, making it easy for End Users to book.  
     
  • Features a dashboard providing analytics on recouped revenue and booked appointments. 

PROCESS

Research - Personas - Design - Test - Present


 
 

PERSONAS

Since the hackathon was my first time designing the My Concierge user experience and working with developers on this concept, one of the first things I did was extract the research from the business plan to create two personas - the Provider and the End User. 

 
 

DESIGN

One of our initial challenges was to decide who was going to be the primary persona.

After much discussion we decided on the Provider due to the fact that if we were to launch My Concierge we would need to get the Provider information into the database before we could launch it as a consumer product. 

 

INSPIRATION

Once we made this decision the developers began building the database, and the design team began our work researching comparative mobile apps in the health and beauty industries.

One of our designers, Jenni, found the Mind Body scheduling app, which inspired our scheduling and payment interfaces.

 

SKETCHES

I then sketched several designs for the new user sign up, scheduling and dashboard flows, knowing that these were the core features of our MVP and what we wanted to show in our presentation. 

I focused on the Provider's dashboard because I wanted to create an exciting experience that would keep our users engaged with the My Concierge app. 

The two main things I initially thought a Provider would want to have in their dashboard: 

  1. The analytics of the money they're bringing in and the number of clients they've booked through the system.
     
  2. Quick access to End Users (Clients) who have previously booked with the Provider.

 

 


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USABILITY TESTING 

Once we had our first design iteration we quickly put our work into Invision and tested the app on a four people at the hackathon.  

While we did not have enough time to make revisions, testing the app did help validate our designs. Users were easily able to list appointments and check their dashboard. 


PRESENT

I began the hackathon with the presentation in mind. Since I had the most familiarity with the concept I wrote the presentation and our amazing graphic designer, Jenni, did the visual design.

One of my passions is giving presentations and getting an audience excited about my team's work. I was the lead presenter on my team in front of an audience of around 60 people. 


RECAP

My team and I designed a mobile app that solves the problem: How do I quickly recoup lost revenue from last minute cancellations?

We did this by designing a mobile app that:

  • Allows Providers to share last minute openings with the My Concierge community, making it easy for End Users to book. 
     
  • Features a dashboard providing analytics on recouped revenue and booked appointments.